Archenis Group/ETUMarket Research division

Reliable data,confident decisions.

Archenis Research runs your surveys and market studies, from questionnaire to action plan. Our team of engineers and PhD statisticians turns your data into clear recommendations.

Data collection
Field, phone, online
Analysis
From frequency tables to multivariate analysis
Deliverables
Report, dashboard, action plan
Our services

The whole study, or just the step you are missing.

We take on your project end to end or step in at key stages: sampling, questionnaire design, fieldwork, data entry, processing, reporting and presentation of findings.

Market studies

Market size and potential, competition, pricing, buying behaviour: what you need to launch an offer or enter a market.

Field surveys

Face-to-face questionnaires, on paper or tablet, run by trained and supervised interviewers.

Online and phone surveys

Online forms designed and hosted by us, and phone surveys with our specialist partners.

Satisfaction surveys

Customer satisfaction and loyalty, measured with Net Promoter Score and importance-performance analysis.

Employee surveys

Workplace climate, quality of working life, training evaluation, appraisal preparation and change management.

Data entry and processing

Already collected your data? We handle controlled data entry, text analysis, processing and reporting.

Statistical analysis

Proven methods, readable conclusions.

We also make the most of the data you already hold: customer files, sales, production, footfall. After checking its quality, we apply the right method to your question and deliver results you can act on.

Frequency and cross tabulationNet Promoter ScoreImportance-performance matrixPCACA · MCALinear regressionLogistic regressionClusteringStudent’s t-testsNon-parametric testsDesign of experimentsTime seriesSurvival analysisMapping
Example importance-performance matrix Concentrate here HIGH IMPORTANCE · LOW SCORE Keep up the good work HIGH IMPORTANCE · HIGH SCORE Low priority Possible overkill Delivery times Price Product quality Front desk After-sales service Packaging Website Low High PERCEIVED PERFORMANCE → High Low IMPORTANCE →
Illustrative example. Each attribute is plotted by its importance to your customers and the performance they perceive: the top-left quadrant shows the priority improvements.
Busy market in West Africa Fieldwork
In-house tool

Archesus, our field data collection app.

Our interviewers use smartphones and tablets instead of paper forms. Responses come in in real time, or later when there is no network, and you follow collection progress from a dedicated dashboard.

  • Digital questionnaires that can be edited mid-campaign
  • Works offline, syncs when the network returns
  • Geolocated data and map view
  • Multi-user access with role management
  • Real-time statistics and Excel export
Method

Every report is written to drive action.

Findings presentation around a meeting table Presenting findings
  1. 01

    Scoping

    Objectives, target population, budget and timeline, agreed together.

  2. 02

    Design

    Sampling plan and questionnaire, tested before launch.

  3. 03

    Data collection

    Field, online or by phone, with continuous quality control of responses.

  4. 04

    Analysis and reporting

    Report, dashboard and presentation, with prioritised recommendations.

Advisory retainer

A dedicated expert for your teams, for a full year.

For long-term support, we assign a single point of contact who leads your topics and brings in the rest of the Archenis team when needed. The format adapts to your organisation.

12months of support from a dedicated advisor
2half-day working sessions at your premises, on dates you choose
3weeks before each meeting, the agenda is set with you
5working days at most for an initial answer to your questions
Research project

A decision to make?

Describe your question. We will propose a method, a timeline and a budget.

Question to answerTarget populationGeographic areaDeadline
Tell us about your project